BURNETT BAYLAND PARK MASTER PLAN ENGAGEMENT
Overview
FordMomentum! led a community-centered communications and public engagement effort to support the Burnett Bayland Park Master Plan—the only major green space serving the Gulfton community in Harris County Precinct 4.
The goal was simple: ensure the park’s future reflects the voices, values, and priorities of the people who use it most. The result was an inclusive, trusted engagement process that built consensus and informed design decisions for the park’s long-term success.
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Community-First Engagement
Using the Standard of LOVE (STOLO) methodology, the strategy centered cultural inclusion, accessibility, and meaningful participation.Equitable Access
Engagement methods were designed to reach residents across languages, abilities, and schedules—ensuring ADA-accessible and multilingual participation opportunities.Consistent, Proactive Outreach
Rather than one-time meetings, the project used ongoing engagement to gather useful, actionable feedback throughout the planning process.Data-Informed Design
Community input directly informed visual concepts, priorities, and design decisions—aligning people, place, and environment. -
Community Ambassador Program
10 trusted local leaders served as Ambassadors
Hosted regular neighborhood “Speakouts” to gather feedback
Created safe, familiar spaces for honest participation
Public Engagement Tools
Online and in-person surveys and polls
Interactive tools for meetings and community events
Spanish language interpretation and translated materials
Campaign Materials
Flyers, fact sheets, comment cards, and presentations
Social media outreach and a dedicated project webpage
Interactive activities at public events to understand park use and priorities
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Established a sustainable engagement model for future county projects
Built trust and participation in one of Harris County’s most diverse communities
Captured clear community priorities to guide park design decisions
Strengthened community leadership through a shared Ambassador model
Created a repeatable framework for equitable, community-driven planning