BURNETT BAYLAND PARK MASTER PLAN ENGAGEMENT

Overview

FordMomentum! led a community-centered communications and public engagement effort to support the Burnett Bayland Park Master Plan—the only major green space serving the Gulfton community in Harris County Precinct 4.

The goal was simple: ensure the park’s future reflects the voices, values, and priorities of the people who use it most. The result was an inclusive, trusted engagement process that built consensus and informed design decisions for the park’s long-term success.

  • Community-First Engagement
    Using the Standard of LOVE (STOLO) methodology, the strategy centered cultural inclusion, accessibility, and meaningful participation.

    Equitable Access
    Engagement methods were designed to reach residents across languages, abilities, and schedules—ensuring ADA-accessible and multilingual participation opportunities.

    Consistent, Proactive Outreach
    Rather than one-time meetings, the project used ongoing engagement to gather useful, actionable feedback throughout the planning process.

    Data-Informed Design
    Community input directly informed visual concepts, priorities, and design decisions—aligning people, place, and environment.

  • Community Ambassador Program

    • 10 trusted local leaders served as Ambassadors

    • Hosted regular neighborhood “Speakouts” to gather feedback

    • Created safe, familiar spaces for honest participation

    Public Engagement Tools

    • Online and in-person surveys and polls

    • Interactive tools for meetings and community events

    • Spanish language interpretation and translated materials

    Campaign Materials

    • Flyers, fact sheets, comment cards, and presentations

    • Social media outreach and a dedicated project webpage

    • Interactive activities at public events to understand park use and priorities

    • Established a sustainable engagement model for future county projects

    • Built trust and participation in one of Harris County’s most diverse communities

    • Captured clear community priorities to guide park design decisions

    • Strengthened community leadership through a shared Ambassador model

    • Created a repeatable framework for equitable, community-driven planning

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