Inclusive by Design
The campaign prioritized residents most affected by housing instability, including renters, low-income households, people with limited English proficiency, and people with disabilities. Outreach focused on neighborhoods with high housing cost burden, elevated poverty, and risk of displacement.

Culturally Relevant Communications
Materials were developed in English and Spanish and designed to reflect local culture, values, and lived experience—building trust and authenticity across communities.

Multi-Channel Outreach
An integrated mix of mass media, digital, and grassroots engagement ensured broad reach and meaningful participation:

• TV, radio, digital, and social media to build awareness

• Targeted digital ads by zip code and neighborhood

• Print and outdoor placements across the county

• A dedicated campaign website and email outreach

Digital & Virtual Engagement
In response to COVID-19, the campaign pivoted to virtual-first engagement, including online activations, interactive tools, and a digital game (“Ready. Set. Prep!”) that encouraged participation and survey completion.

• A recognizable “My Home Is Here” regional brand

• Mass media creative for TV, radio, digital, and social platforms

• Targeted digital advertising campaigns

• A dedicated campaign landing page and newsletter

• Bilingual print and outdoor materials

• Partner engagement toolkits

• Facilitated virtual conversations and focus groups

A public engagement summary, “What We Heard,” informing Harris County’s Housing Plan for 2030.

Community Participation

• 17,510 surveys completed countywide

• 8,395 surveys from City of Houston residents

• 227 virtual engagement activations

• 70+ stakeholder interviews and focus groups

• 37 community experts engaged

• 50 partner organizations supported outreach

Reach & Visibility

• 480,000 residents reached through bilingual municipal water bill inserts

• Posters displayed at 20 public transit stations

• Print materials distributed through community centers and college campuses

• Campaign email list grew to 2,055 subscribers

Digital Impact

• 950K social media impressions per month

• 1,289 link clicks to the campaign website

• Strong engagement among women ages 35–44

• Consistent participation from Spanish-speaking audiences